Cleaner food is not just a trend, it's a movement
Overview
Fudi&More, an innovative start-up in the food and beverage sector, sought to transform how users discover and engage with culinary experiences. Their vision was to create a seamless digital platform that connects food enthusiasts with local restaurants, unique recipes, and personalised dining recommendations. We were engaged to deliver a comprehensive branding strategy alongside an intuitive and visually appealing UX/UI for their mobile application to strengthen brand identity, enhance user engagement, and drive platform adoption.
The Challenge
Fudi&More faced significant obstacles in delivering a user-friendly experience that catered to diverse audiences, from casual diners to passionate foodies. Early prototypes lacked a cohesive flow, resulting in high drop-off rates during onboarding and restaurant exploration, while users were inundated with too many options, making it difficult to find relevant dining experiences or recipes. The visual identity failed to reflect Fudi&More’s vibrant and inclusive brand personality, which reduced user trust and appeal, and the absence of personalised features meant users were not returning to the platform after their initial interaction. The objective was to create a streamlined, engaging, and personalised app experience underpinned by a compelling brand identity that would establish Fudi&More as a leading platform for food discovery.
Our Solution
We crafted a holistic solution that fused strategic branding with user-centric UX/UI design to elevate Fudi&More’s market presence and user experience. Our branding services redefined Fudi&More’s identity, creating a cohesive and memorable visual and emotional connection with users that resonated with their passion for food. Combined with an intuitive interface, this approach enhanced functionality, fostered user trust, and aligned with Fudi&More’s mission to inspire culinary exploration, ultimately driving business growth through increased adoption and loyalty.
Our Approach
We began by researching user behaviours through interviews with food enthusiasts, competitor analysis, and app data reviews to understand pain points and opportunities, with a focus on how branding could differentiate Fudi&More in a crowded market. This informed a strategy that paired a reimagined brand identity with a streamlined user journey, reorganising content into intuitive categories and wireframing core features like personalised recommendations and location-based searches. Our branding team developed a vibrant visual identity, crafting a bold colour palette inspired by culinary hues, custom food-themed illustrations, and playful typography to capture Fudi&More’s inclusive and dynamic personality. This branding extended beyond visuals, shaping tone-of-voice guidelines to ensure consistent messaging across app content, marketing, and social media. High-fidelity prototypes were tested with users to validate usability and brand resonance, with A/B testing refining navigation and visual elements to align with user expectations. Finally, we delivered a comprehensive design system, branding guidelines, and optimised assets to Fudi&More’s development team, ensuring seamless integration of the new identity across all touchpoints.
Results
The redesigned Fudi&More app, infused with a powerful brand identity, launched to widespread acclaim from users and stakeholders. The vibrant and cohesive branding, paired with personalised recommendations and a streamlined interface, drove a 50% increase in user retention, as users felt a stronger emotional connection to the platform. Simplified flows reduced onboarding drop-offs by 30%, making exploration accessible and engaging. Interactive features, such as saving and sharing recipes, doubled user engagement, amplified by branding that made every interaction feel delightful and on-brand. The bold visual identity and consistent messaging elevated user trust, resulting in a 4.8-star app store rating and a 60% increase in positive user reviews citing brand appeal. Within three months, Fudi More’s strengthened brand presence attracted a 40% increase in restaurant partnerships, as businesses sought to align with the platform’s growing reputation, significantly boosting visibility and market credibility.
Conclusion
By integrating strategic branding with user-centric research and innovative design, we transformed Fudi&More’s vision of a dynamic food discovery platform into a reality. The app’s compelling brand identity and seamless user experience addressed critical challenges, establishing Fudi&More as a leader in the culinary tech space. This project underscores our commitment to delivering impactful branding and digital solutions that drive business success.