Global sustainability solutions
Overview
Change by Degrees, a forward-thinking platform dedicated to promoting sustainable living, aimed to empower individuals and businesses to adopt eco-friendly practices through accessible resources and guidance. Their vision was to create an engaging digital experience that educated users on sustainability while fostering a sense of community and action. We were engaged to deliver a comprehensive social media strategy, a compelling brand identity, and an intuitive website design to enhance user engagement, strengthen brand recognition, and drive platform growth.
The Challenge
Change by Degrees faced significant hurdles in establishing a cohesive and inspiring online presence that resonated with environmentally conscious users. Their existing website featured outdated design and confusing navigation, leading to high drop-off rates during resource exploration and community interactions, while an inconsistent brand identity failed to convey the urgency and optimism of their sustainability mission, reducing user trust and appeal. Limited social media presence struggled to attract and retain users, and the platform’s lack of a unified digital strategy hindered its ability to stand out in the growing sustainability sector. The objective was to create a user-friendly, motivational website, supported by a robust social media strategy and a distinctive brand identity, to position Change by Degrees as a leading platform for sustainable living.
Our Solution
We crafted a holistic solution that integrated a dynamic social media strategy, strategic branding, and user-centric website design to elevate Change by Degrees’ market presence and user experience. Our branding services redefined Change by Degrees’ identity, creating a cohesive and uplifting visual and emotional connection that resonated with users’ commitment to sustainability. Paired with a vibrant social media strategy and an intuitive website, this approach enhanced discoverability, fostered user loyalty, and aligned with Change by Degrees’ mission to inspire incremental environmental change, ultimately driving business growth through increased engagement and community participation.
Our Approach
We began by researching user behaviours through interviews with eco-conscious individuals, competitor analysis, and platform data reviews to understand pain points and opportunities, with a focus on how branding and social media could differentiate Change by Degrees in the sustainability space. This informed a strategy that combined a reimagined brand identity with a streamlined user journey, reorganising website content into intuitive sections and wireframing core features like sustainability guides and community forums. Our branding team crafted a vibrant visual identity, developing an earthy colour palette inspired by nature, custom eco-themed graphics, and modern typography to capture Change by Degrees’ optimistic and actionable personality. This branding extended to a consistent tone-of-voice across website content, social media posts, and marketing materials, while our social media strategy leveraged platforms like Instagram and LinkedIn to share educational content, user success stories, and sustainability tips, boosting engagement. High-fidelity website prototypes were tested with users to validate usability and brand resonance, with A/B testing refining navigation and visual elements to align with user expectations. Finally, we delivered a comprehensive design system, branding guidelines, social media content plans, and optimised assets to Change by Degrees’ development team, ensuring seamless integration across all digital touchpoints.
Results
The redesigned Change by Degrees website, infused with a compelling brand identity and amplified by a targeted social media strategy, launched to widespread acclaim from users and stakeholders. The vibrant and cohesive branding, paired with an intuitive interface and streamlined resource access, drove a 50% increase in user retention, as users felt a stronger emotional connection to the platform’s mission. Simplified navigation reduced drop-off rates by 30%, making sustainability resources and community features accessible and engaging. Social media campaigns, featuring inspiring eco-content, doubled user engagement across platforms, with branding ensuring every interaction felt cohesive and on-brand. The bold visual identity and consistent messaging elevated user trust, resulting in a 4.8-star rating on review platforms and a 60% increase in positive feedback citing brand appeal. Within three months, Change by Degrees’ enhanced digital presence and social media reach attracted a 40% increase in partnerships with eco-friendly businesses, as organisations sought to align with the platform’s growing reputation, significantly boosting visibility and impact.
Conclusion
By integrating a dynamic social media strategy, strategic branding, and user-centric website design, we transformed Change by Degrees’ vision of an empowering sustainability platform into a reality. The platform’s compelling brand identity, engaging social media presence, and intuitive user experience addressed critical challenges, establishing Change by Degrees as a leader in the sustainability sector. This project underscores our commitment to delivering impactful branding and digital solutions that drive business success.